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IMPRENSA REGIONAL: COMO SOBREVIVER NA ERA DIGITAL

Por JC em Jun 16, 2009

Esta semana encerra mais um jornal regional na Beira Interior. É uma boa ocasião para colocar aqui os dez conselhos de Mark Glaser para a imprensa regional sobreviver na era digital.
1. Do custom small print runs targeted to neighborhoods and interests. Not daily.
2. Become support for local writers, reporters and bloggers; help market them, sell their ads; decentralize operation
3. Replace circ, printing, print production staff with tech, SEO, community managers
4. Find out what the community wants in real face to face meetings, not focus groups. Then do what they want.
5. Utilize pro-am methods. Include community contributed content edited and vetted by pros.
6. Smart multimedia. Don’t do it just to do it. Use the right medium to tell the right story.
7. Promiscuous revenues. From ads, niche paid content, donations, non-profit grants, to directory listings.
8. Produce mapping and database projects. Employ or train journalist-hackers.
9. Meet regularly with local businesses to gauge their needs. Create online directories of local businesses.
10. Create a bottom-up organization where innovation is encouraged and rewarded at the edges. Use good ideas from anyone.

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